Research is valuable. Anyone who would attempt to draw meaningful conclusions about anything without researching their subject thoroughly is on a fool’s errand. However, with apologies to Brene Brown, data ain’t all there is. Data is what we can measure, what is quantifiable, what can be seen, and it is a huge part of our experience. However, there are also many intangibles that we can’t measure, photograph, or otherwise capture – and I would submit that those are the things that make us human. In other words, “why” is just as important and “what,” and much harder to wrap our measuring tape around.