I don’t know if you are a Facebook person or not. I suppose you could say I used to be, and I still have a presence there mostly to promote my work, but the truth is I hate signing on to Facebook. Not only has it become extremely polarized, along with most of American culture, but Mark Zuckerberg seems to have no interest in attempting to remedy the problems that plague Facebook. From Russian and Chinese bots, to Internet trolls, to disreputable sources of disinformation, to faulty algorithms, to advertising overload, Facebook has become like that sleezy dive bar at the edge of town that you might stop at if you had no other reasonable choice but you sure wouldn’t use the restrooms. In short, Facebook is out of control and Zuckerberg seems to have no interest in reining it in.
Remember Tom from Myspace? He of the ubiquitous presence on one of the earliest social media sites? I sometimes wonder what has become of Tom from Myspace. I don’t believe I ever knew his last name, or if his name really was Tom. What I do know is that the people who ran Myspace profoundly misread the public and so their site faded into obscurity. Their site was the largest social media platform from 2005 until 2008, and although it’s still active I wonder how many people know that. They were eclipsed by Facebook, and perhaps the only serious challenger to the Facebook monopoly was Google+ but Google+ is no more.
What I do know is that when a space, whether virtual or physical, becomes Toxic people start looking for alternatives. Facebook used to be a place to connect with people, and although you would occasionally have an unpleasant encounter it was the exception rather than the rule. Now, as in so much of life, greed rules the day at Facebook and the results are clear for all to see. What Zuckerberg doesn’t seem to realize is that if people start leaving his platform his advertisers will follow them – but then it will be too late to save Facebook. Maybe that will be a blessing rather than a curse.