These days we hear many people complaining about negativity in the news. This person acts out, the media pick the story up, we read it, and we complain. The place to break the cycle is in what we choose to read, what we choose to click on to learn more. Is it any surprise that politicians say outrageous things? Of course not. Why do they say outrageous things? They say outrageous things for the same reason that toddlers misbehave – to get attention. Worst of all, it works! Every day on social media people are outraged because of the horrible things someone else has said, but we read the article!

personatlaptopOn the other hand, when people do good things or say good things we find it boring and so we don’t read the article, we don’t click on the link, and then we wonder why we don’t see positive news! If we want to change this, we need to think like a news producer or a webmaster. Clicks sell. If you want to change what you see, change your choices. Do we really need to read another article to learn that the man occupying the white house is a horrible human being? Of course not – so stop reading about his antics. Are those stories about people doing good things boring? If you want to change what you see, it doesn’t really matter – click on them anyway. Nobody can tell whether you read the article at the other end of that link or not, but advertising is sold based on how many people visit the site.

We need to recognize that in a consumer driven society like ours we really do have a voice. Very often, the power of that voice is driven by the choices we make every day. These are choices about what we read, what we watch, what links we click. Those choices have more immediate impact than a boycott ever could, and they are much easier to organize. Just click!

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