Whenever I receive an email that asks, “do you want to grow, to flourish, to be the best possible version of yourself?” I do two things. First, I check to see that my wallet is still in my pocket. The second is that I delete the email.

Why delete the email? I delete the email because I reject the notion that some person who (1) has never met me, (2) is looking to turn a quick profit, and (3) believes that a preformed, one size fits all program to maximize human potential is either possible or desirable, has anything to offer me.

Determining for any person what will maximize their potential requires establishing a relationship with them over time and thereby coming to really understand their history and their circumstances. It simply isn’t a cost effective way to run a business, so businesses offering to maximize your potential are forced to cut corners to maximize their profits. That’s why you are much better meeting with a spiritual guide or companion to investigate your humanity than a spiritual snake oil salesman.

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